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Ones To Watch – Berlin fashion talents in 2014

Berlin is a great place to launch your fashion label. Therefore, Women’s Wear Daily asks me regularly to visit and portrait the up and coming designers in their ateliers. 

Here we have Alexa, designer of her label Aleks Kurkowski, in her studio in Marienfeld, deep in the southern suburbs:

A lot of fun I also had with the French designers of the label Tata Christiane, Tata and Hanrigabriel: 

Optivo people campaign

In August, I had the pleasure to shoot a company portrait of Optivo, a brand of Deutsche Post DHL. 
Optivo is a leading e-mail marketing service provider based in Berlin Mitte. And it is a really nice and young team. 
which made it fun to use ‘real’ employees as ‘people models’ for the campaign. 
Concept by EdenSpiekermann

 

https://www.optivo.de/de/company-and-service/ 

Snow White awaits her dwarfs

These two pictures are pieces of a larger series of photos that I did for the European planters of Poinsettia plants. The general theme of the 2014 campaign are Grimm’s fairy tales

Now, my idea was to get this very traditional christmas flower as well as the fairy tales out of their slightly boring and old-fashioned niches. What we did was that we converted Snow White from a shy, obedient girl into a strong and self-confident woman.
The Poinsettia became part of a modern and minimalistic interior design. 

Thanks a lot to the amazing team from Zucker Kommunikation, as well as Katrin Werger (head of styling and h&m) and Katrin Schempp (photo-assistant).

 

 

Madrid Fashion Week – designer portraits for WWD

Madrid Fashion Week started the fall / winter fashion season on the Iberian Peninsula. Women’s Wear Daily took the chance and showed who is hot in their Spain section.
For me it was a very agreeable trip from Berlin to Madrid and further on to Barcelona. Together with WWD correspondent Barbara Barker I visited some very talented and entertaining fashion designers. 

Here is the online publication:

 

Here are some more photos:

Alvarno designers portrait by foto di matti - in their showroom in Madrid, Spain

Paula de Andres portrait by foto di matti - in her atelier in Madrid, Spain

Paula de Andres portrait by foto di matti for WWD - in Madrid, Spain

Teresa Helbig portrait by foto di matti in Barcelona Spain

The print edition:

WWD Ones To Watch Madrid foto di matti

A lively day with Rocket Internet (and me)

Rocket Internet, Europe’s leading factory for internet-startups, was the subject of a bigger reportage of the German public television channel ZDF, broadcasted in late August 2014. 
In June, I did a bigger studio shooting with Space Ways, one of Rocket Internet‘s latest companies. A ZDF camera team came over that day to follow the shooting of the portraits of the management team as well as the people photo campaign. I even had to wear a micro on my shirt in order to get my instructions recorded!
Here is a link to the whole reportage on Rocket Internet: 

 Die große Samwer Show

If you can’t wait to see me, then start right away at minute 8:45 

 

Bikini Berlin

Here is a fashion shooting that I did for Women’s Wear Daily this summer at the Bikini Berlin

garden city Berlin

Here are some impressions of this weeks shootings for Blumenbüro Holland. Thanks to the wonderful team!  

 

Impression from the printing press

A colorful making of pic from our product shoot at Gallery Print, Berlin. Thanks for this one and an inspiring afternoon to Boris Brumnjak!

image

Mad Woman – fast dating in Barcelona

A cute series! Thanks for the upload to your new website, Ana

7 YRDS fashion shooting with Beyoncé

Today, we did a fashion shooting for the next lookbook for 7YRDS, a Spanish menswear brand.

While getting some Barcelona backgrounds on Paseo de Gracia, a latino looking girl came by and asked our model Yulffi whether she could get a photo with him. I thought, man, she looks like Beyoncé. When I turned around to tell this to her boyfriend I saw Jay Z standing there…. I was almost a bit too surprised to take a proper picture of this: