These two pictures are pieces of a larger series of photos that I did for the European planters of Poinsettia plants. The general theme of the 2014 campaign are Grimm’s fairy tales.
Now, my idea was to get this very traditional christmas flower as well as the fairy tales out of their slightly boring and old-fashioned niches. What we did was that we converted Snow White from a shy, obedient girl into a strong and self-confident woman.
The Poinsettia became part of a modern and minimalistic interior design.
Thanks a lot to the amazing team from Zucker Kommunikation, as well as Katrin Werger (head of styling and h&m) and Katrin Schempp (photo-assistant).
Madrid Fashion Week started the fall / winter fashion season on the Iberian Peninsula. Women’s Wear Daily took the chance and showed who is hot in their Spain section.
For me it was a very agreeable trip from Berlin to Madrid and further on to Barcelona. Together with WWD correspondent Barbara Barker I visited some very talented and entertaining fashion designers.
Here is the online publication:
Here are some more photos:
Alvarno designers portrait by foto di matti - in their showroom in Madrid, Spain
Paula de Andres portrait by foto di matti - in her atelier in Madrid, Spain
Paula de Andres portrait by foto di matti for WWD - in Madrid, Spain
Teresa Helbig portrait by foto di matti in Barcelona Spain
The print edition:
WWD Ones To Watch Madrid foto di matti
Rocket Internet, Europe’s leading factory for internet-startups, was the subject of a bigger reportage of the German public television channel ZDF, broadcasted in late August 2014.
In June, I did a bigger studio shooting with Space Ways, one of Rocket Internet‘s latest companies. A ZDF camera team came over that day to follow the shooting of the portraits of the management team as well as the people photo campaign. I even had to wear a micro on my shirt in order to get my instructions recorded!
Here is a link to the whole reportage on Rocket Internet:
Die große Samwer Show
If you can’t wait to see me, then start right away at minute 8:45
Here is a fashion shooting that I did for Women’s Wear Daily this summer at the Bikini Berlin:
Here are some impressions of this weeks shootings for Blumenbüro Holland. Thanks to the wonderful team!
A colorful making of pic from our product shoot at Gallery Print, Berlin. Thanks for this one and an inspiring afternoon to Boris Brumnjak!
A cute series! Thanks for the upload to your new website, Ana:
Today, we did a fashion shooting for the next lookbook for 7YRDS, a Spanish menswear brand.
While getting some Barcelona backgrounds on Paseo de Gracia, a latino looking girl came by and asked our model Yulffi whether she could get a photo with him. I thought, man, she looks like Beyoncé. When I turned around to tell this to her boyfriend I saw Jay Z standing there…. I was almost a bit too surprised to take a proper picture of this:
In early March, a series of fine cooperations between Bloemenbureau Holland, the marketing association of Dutch flower producers, and foto di matti started. Not to forget the amazing team of Zucker.Kommunikation, that does the PR and the photo production.
If you know me personally, you will also know that these projects do not only give me a lot of photographic inspiration. Flowers and plants are also very high up in the list of my private passions.
Here is the very first result: A series of photos on the trend of detox with plants as nutritional ingredients, published in the Blumenbüro blog Pflanzenfreude.de
Madrid is my personal finish for this fashion season. Mercedes Benz Fashion Week Madrid, from now on accompanied by the trade show MoMad, was the focus of the reportage that I did during the last days for Women’s Wear Daily.